All of these questions are key. And they all have their start with the author…. As a reader, I’m always asking this of any book that makes its way to my attention spectrum: Who wrote this? Are they a professional? Have they practiced this idea in other mediums? Where do they work? Have they experienced some failures on the way to getting where they are?
Read MoreThe effective endorser list of people on a book has two main reasons for existing: (1) to have experts in a field lend a credible voice to a work and (2) to get those same experts/influencers excited about your book ahead of time. Ideally it’s not just a list of famous/semi-famous people willing to write something.
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